In the old days, when an artist released a new single or album, you depended on the radio to play it or had to travel to a music store to try and get sneak peak of it. All you have to do today is make a fast Google search (it literally takes google less than 0.10 seconds to generate over 20 million results for a search like "Elvis Presley") of the artist and you will be presented to links that contain whole versions of the songs/albums or at least a preview of them. Doing so is an example of how e-marketing influences one of the three basic steps of the Buying Decision process.
The Buying Decision Process can be divided into three phases: Recognition, Development, and Fullfilment of a need or want. E-marketing is a powerful tool to influence the consumer in all of these steps and help him chose your product. Let's examine how e-marketing can be used in each step of the way:
Recognition: The consumer has to first recognize that he/she has a need or want that they must fulfill. How do you reach them and create that spark? Easy, Google Adsense. This is one of the many ways you can entice your audience to look at your product. Google Adsense's targeted ads will automatically display your content to users who are interested in what you have to offer. Another great way of creating an interest in your product is through Social Media, when you allow people to share with each other they will basically spread the word for your product. Facebook, Twitter, Myspace... all these websites allow users to share songs, videos, and other media.
Development: After the consumer has seen an advertisement or liked the song they heard on a video in a friend's page, its time for them to search for further information in relation to their new-found interest. E-marketing works great in this part of the process, lets take that song they heard in the video as an example, the consumer can now go online and visit Midomi which is a website that will allow users to hum or sing a part of a song and after a quick search will display the results and allow them to preview and even purchase the song on the spot.
Fulfillment: This is the final step of the process, where the consumer, after gathering a certain amount of information, decides to go through with the purchase. Websites like Amazon, iTunes, and even the previously mentioned Midomi, facilitate the transaction and allow the users to do it all online from the comfort of their home.
E-marketing is the innovative and creative way to reach customers, it's potential grows daily and we must grow with it to retain that edge that will make them choose our product over the competition's.
Stay creative my friends,;:
-MGM
Sources:
https://www.google.com/adsense/support/bin/answer.py?hl=en&answer=9713
http://www.midomi.com/
Sunday, February 27, 2011
Sunday, February 20, 2011
Unleash the power behind Social Media Marketing
When I was seventeen years old, a friend and I would walk around neighborhoods for hours at a time placing fliers on people's doors for some pizzeria place. We would go very early on weekend mornings and usually were done placing all the fliers by noon, at which time we would meet up with other friends at an internet cafe and spend all our hard earned money buying microwave-ready soups (just add water) and playing on the computers there. I now think back to that very short chapter of my life from the business' point of view and realize that all the time and money spent on creating the fliers, making copies of it, stapling a rubber band to EACH flier, and then paying Helio and me to go place them at strangers' houses, could have been better distributed in connecting with their target audiences by using Social Media Marketing.
Social Media is more than just Facebook, Youtube, and Google, check this extensive list of websites which companies may use to reach their customers. Therefore, Social Media Marketing is more than just creating an account on Facebook and sending friend requests to strangers, or having a channel of your brand on Youtube.
Social Media is about socializing, and when looked from a business stand point, it is a powerful tool to expose your brand and content in places where people get together and share with each other. Using this tool to its fullest potential requires skill, and maybe a little help from companies like Overdrive Interactive. The trick is being able to place your efforts past getting people to press that "Like" button or gaining subscribers on Youtube. Doing this requires managing and planning strategies to connect with the consumers and a constant development of your social channels and contents, with the ultimate goal being creating an emotional connection with your audience by making them feel valued and rewarded for their support of your brand.
Mastering the art of Social Media Marketing may take some time and creativity, but in the case of the pizzeria i used to work for on the weekends, it will certainly be more productive than paying a couple of teenagers minimum wage to place fliers at random houses. Ten-Fold.
Stay Creative.,
-MGM
Sources:
http://www.flickr.com/photos/wasabibratwurst/3128711125/sizes/l/
http://www.ovrdrv.com/index.asp
Social Media is more than just Facebook, Youtube, and Google, check this extensive list of websites which companies may use to reach their customers. Therefore, Social Media Marketing is more than just creating an account on Facebook and sending friend requests to strangers, or having a channel of your brand on Youtube.
Social Media is about socializing, and when looked from a business stand point, it is a powerful tool to expose your brand and content in places where people get together and share with each other. Using this tool to its fullest potential requires skill, and maybe a little help from companies like Overdrive Interactive. The trick is being able to place your efforts past getting people to press that "Like" button or gaining subscribers on Youtube. Doing this requires managing and planning strategies to connect with the consumers and a constant development of your social channels and contents, with the ultimate goal being creating an emotional connection with your audience by making them feel valued and rewarded for their support of your brand.
Mastering the art of Social Media Marketing may take some time and creativity, but in the case of the pizzeria i used to work for on the weekends, it will certainly be more productive than paying a couple of teenagers minimum wage to place fliers at random houses. Ten-Fold.
Stay Creative.,
-MGM
Sources:
http://www.flickr.com/photos/wasabibratwurst/3128711125/sizes/l/
http://www.ovrdrv.com/index.asp
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