It seems that the website's decline hasn't slowed down a bit and it has forced executives to fire over 500 staff to date. Myspace was a big part of the beginnings of bands like Artic Monkeys and comedian Dane Cook who had extreme success launching their careers with it's help. And in an attempt to go back to these roots, Myspace CEO Mike Jones confirmed last year that the site was no longer a place for social networking but instead its a music and entertainment destination. It seem's that their efforts on focusing on music/entertainment has not been sufficient to get the site back on it's feet, and the problem is that new artists have a wide horizon of possibilities to reach their audience outside of Myspace, including the giant Youtube.com.
I still have faith in Myspace, although it seems that News Corp's strategy is to slow down the downfall before giving the site away. Creativity can go a long way when applied correctly, stay tuned folks.
-MGM
Sources:
http://news.yahoo.com/s/zd/20110324/tc_zd/262291
http://www.bbc.co.uk/newsbeat/12862139
http://www.myspace.com/snoopdogg
I am working on an e-marketing project asking Myspace fans of a local Miami band to follow the group in Facebook. As part of my duties this past week I emailed 240 Myspace followers an invitation to join Facebook and to my surprise almost five days after the email was sent only four people had opened the email. I believe this clearly shows that while people may still be using Myspace to learn about artist and bands they are not necessarily actively using their accounts. I really do not think that Myspace can recover from this painful dead. In fact, it would not be strange if in a couple of months we either see the site re-focusing in a completely different strategy or simply being shut down.
ReplyDeleteI agree whole-heartedly with your position on the decline (of demise) of MySpace. The truth is, not all things last forever. Myspace, unfortunately hasn't been able to carve out a place for itself from a marketing strategy perspective and for every day that that has remained an issue, MySpace looses market share.
ReplyDeleteThere were many online "hits" in the previous decade and myspace is simply a chapter of that decade. The "00's" are over and so is Myspace. Welcome to the "teen" decade! A decade that will be remembered as the decade that gave birth to "revolution 2.0" and death to MySpace.